Data Art and Creative Visualization Techniques Training Course
Data Art and Creative Visualization Techniques Training Course is designed to empower data enthusiasts, designers, analysts, and storytellers with advanced skills in visual storytelling, artistic data design, and aesthetic data presentation.
Skills Covered

Course Overview
Data Art and Creative Visualization Techniques Training Course
Introduction
In today's data-driven world, transforming complex data into visually compelling narratives is not just a skill—it’s an art form. Data Art and Creative Visualization Techniques Training Course is designed to empower data enthusiasts, designers, analysts, and storytellers with advanced skills in visual storytelling, artistic data design, and aesthetic data presentation. Through hands-on practice, innovative tools, and creative thinking, participants will master how to blend design principles with data science to create intuitive, emotionally engaging, and impactful visualizations.
This course integrates modern visualization tools, interactive storytelling frameworks, and cutting-edge creative coding techniques. By combining data aesthetics, visual communication, and UX-driven narratives, learners will gain a competitive edge in industries where data interpretation and creativity intersect—such as marketing, journalism, academia, and business intelligence. Whether you’re aiming to enhance dashboards, design data sculptures, or animate data stories, this course provides the artistic foundation and technical skills necessary for visually transformative results.
Learning Objectives
- Understand the principles of data visualization design.
- Apply creative storytelling with data in various contexts.
- Use data art to explore non-traditional visualization methods.
- Integrate interactive visual elements using modern tools.
- Leverage AI-enhanced visualization techniques.
- Create compelling data narratives for diverse audiences.
- Apply design thinking in visualization development.
- Master creative coding for data visualization (e.g., D3.js, p5.js).
- Utilize color theory and typography in visualization aesthetics.
- Build dynamic data dashboards with visual appeal.
- Analyze case studies of effective data art projects.
- Develop infographics that convey insights clearly.
- Explore immersive and 3D data visualizations.
Target Audiences
- Data Analysts seeking to improve visual communication.
- Graphic Designers interested in data visualization.
- Marketing professionals exploring storytelling with data.
- UX/UI Designers aiming for intuitive data experiences.
- Academics and researchers visualizing complex studies.
- Journalists and media specialists reporting with data.
- Creative coders and digital artists using data in art.
- Business Intelligence professionals enhancing dashboard design.
Course Duration: 5 days
Course Modules
Module 1: Foundations of Data Art
- Introduction to the concept of data art and visual creativity
- Differentiating data visualization from data art
- Core elements: pattern, structure, and aesthetics
- Historical overview and influential pioneers
- Creative inspirations and idea generation
- Case Study: “Dear Data” by Giorgia Lupi & Stefanie Posavec
Module 2: Tools for Creative Visualization
- Overview of creative tools: Tableau, D3.js, p5.js, RAWGraphs
- Introduction to open-source vs. commercial tools
- Creative scripting with Processing and R
- Using AI in artistic visualizations (e.g., Runway ML)
- Data wrangling for artistic purposes
- Case Study: Generative art using openFrameworks
Module 3: Design Principles and Aesthetics
- Color theory in data storytelling
- Typography and layout for readability and style
- Minimalism vs. maximalism in visualization
- Emotional impact through design choices
- Visual hierarchy and attention flow
- Case Study: The Wind Map by Fernanda Viégas & Martin Wattenberg
Module 4: Interactive and Immersive Visualizations
- Building interactive charts and visuals with JavaScript
- Scroll-based storytelling techniques
- Creating 3D data worlds with WebGL
- Integrating VR/AR in data experiences
- Designing user-centered interactions
- Case Study: “We Feel Fine” project by Jonathan Harris
Module 5: Data Storytelling Techniques
- Narratives in data-driven content
- Structuring your data story arc
- Empathy and human connection in visualization
- Combining audio, video, and visuals in storytelling
- Annotated storytelling for reports and media
- Case Study: The New York Times' data-driven features
Module 6: Infographics and Static Visual Narratives
- Visual hierarchy and flow in infographics
- Iconography and illustration techniques
- Balance of text and visuals
- Exporting for print and digital formats
- Ethical representation of data
- Case Study: National Geographic’s data infographics
Module 7: Creative Coding for Data Visuals
- Introduction to p5.js and creative coding libraries
- From data to animation: transitions and movements
- Real-time data visual generation
- Visual experimentation and prototyping
- Generating visuals from audio/text input
- Case Study: Twitter bot art with Node.js and APIs
Module 8: Final Project – Creating a Signature Data Art Piece
- Project planning and ideation
- Combining tools, techniques, and storytelling
- Peer critiques and visual feedback sessions
- Presentation and documentation of the art
- Publishing and sharing your project online
- Case Study: Student projects showcase and critique
Training Methodology
- Hands-on workshops and creative labs
- Visual storytelling practice with real datasets
- Guided critiques and design reviews
- Individual and group projects with feedback
- Expert-led tutorials with downloadable resources
- Collaborative art boards and inspiration libraries
Register as a group from 3 participants for a Discount
Send us an email: info@datastatresearch.org or call +254724527104
Certification
Upon successful completion of this training, participants will be issued with a globally- recognized certificate.
Tailor-Made Course
We also offer tailor-made courses based on your needs.
Key Notes
a. The participant must be conversant with English.
b. Upon completion of training the participant will be issued with an Authorized Training Certificate
c. Course duration is flexible and the contents can be modified to fit any number of days.
d. The course fee includes facilitation training materials, 2 coffee breaks, buffet lunch and A Certificate upon successful completion of Training.
e. One-year post-training support Consultation and Coaching provided after the course.
f. Payment should be done at least a week before commence of the training, to DATASTAT CONSULTANCY LTD account, as indicated in the invoice so as to enable us prepare better for you.